Everyone wants their customers to buy more, but so few know how to do it. In today's blog topic, I'll uncover the best ways to increase your AOV and STILL get those same customers coming back.
Let's first start by understanding the three ways to increase your revenue.
1) Get more customers
2) Get your customers to spend more
3) Get your customers to buy more often.
That is it. That is what scaling your revenue comes down to. So today, let's talk about #2.
To get your customers to spend more, it is important that you give them as many options to do so. Do you have "recommendations list" for the products they are about to buy? For example: someone is about to buy a new pair of dress shoes...and you have a pop-up that recommends shoe shiner.
Pairing complimentary products is a great way to entice your customers to buying more. They are already in the "buying mood" and are willing to take out their credit card and forget about going over their limit. Make the most of this.
Another great way is utilizing apps on the Shopify store for discounted pricing or dollars off your order if you hit a certain threshold. You see this all the time in retail.
25% off all orders over $100.
40% off select products.
I could go on and on.
Implement and get your customers to buy more. Your margins will decrease a little (short-term), but if you product is good, they'll come back.
I'll cover more in future blogs.